LAUNCHES AND OFFERS
Product Launch and Festive Offer Campaigns Across Every Channel
Diwali sale, a new course batch, a health package or a new loan product. Announce it widely, then spend more only on people who lean in.
QUICK ANSWER
Smart Growth AI runs launch and festive campaigns using the Smart Growth AI Campaign. A short voice call announces the offer to your full list and tracks listen time. Interested people get a WhatsApp template or RCS carousel with videos and a buy or book button. Hot leads press 1 to talk to sales, and engaged people can be retargeted with Meta ads.
01
Big reach, controlled spend
Voice reaches everyone. Paid WhatsApp and RCS go only to people whose listen time shows interest.
02
Show the product properly
Carousels with up to 10 videos or images, each with its own button, make the offer easy to browse.
03
Keep momentum with ads
People who listened 25s+, pressed a key or replied become Meta ad audiences for Reels and Status ads.
Launches have a short window
A festive sale lasts a week. A new batch fills in a month. A seasonal health package runs for a quarter. In that window you want as many relevant people as possible to hear about it, without paying for a rich message to everyone on a large list who was never going to respond.
Smart Growth AI handles launches by splitting the work across voice, SMS, WhatsApp and RCS, and letting each person's response decide what they get next.
Step by step: a festive offer campaign
Day 1: the announcement call
Record a 30-second clip with the offer and a reason to act now. The voice call goes to your full list, existing customers or past enquiries, and tracks how long each person listened. Listeners can press 1 to speak to your sales team immediately.
Same day: the thank-you SMS
Everyone who answered gets an SMS thanking them for listening, with your number. People who were busy can call back when it suits them.
Day 1 to 2: richer messages by interest
- 25 seconds or more: an Official WhatsApp template with up to 10 product videos, prices and a Buy now or Book button.
- 10 to 25 seconds: an RCS carousel with images and short clips, each card with its own button.
- Under 10 seconds: no paid follow-up.
- DND or failed numbers: RCS where permitted and consented, then a final SMS fallback.
Day 2 to 7: retarget and remind
Engaged people become Meta ad audiences for Instagram Reels, WhatsApp Status ads and lead form ads. A reminder template can go before the offer ends to those who opened but did not buy.
What the numbers can look like
Here is the worked example we use, with example rates before GST. Your quote may differ. For a list of 3,00,000 people, sending every channel to everyone came to ₹2,47,210 including GST. The interest-based campaign, with voice to all, RCS to 1,00,000 partially interested people and WhatsApp to 3,000 highly interested, came to ₹1,00,501. That is a saving of about 59% on that example. The full breakdown is on the Smart Growth AI Campaign page.
Ideas by sector
- Education: new batch launches, early-bird fee offers, crash courses before exams.
- Healthcare: festive health check-up packages, new specialist OPD, a new branch opening.
- Finance: new loan products, festive rate offers, insurance top-up plans.
- Retail and D2C: Diwali, Onam or Pongal sales, new collection drops. See e-commerce and D2C.
Know what worked
The AI campaign report shows cost per lead, which voice clip people listened to longer, and which WhatsApp or RCS template brought more replies. Leads land in one Google Sheet with name, mobile, city, product interest, listen duration and key pressed. Next festival, you start with what already worked.
Respect the list
Promotional messages need consent and must follow telecom rules. Every channel includes opt-out handling, and people who unsubscribe on one channel are kept out of the others. A cleaner list also helps your WhatsApp quality rating, and keeps your sender reputation healthy for the next festival season.
Plan your next launch
Share your offer, dates and list size. We help with the clip script, templates and carousel, and check expected costs with you on the pricing page. Book a demo to get started.
FAQ
Questions people ask
Why not just send a WhatsApp broadcast to everyone?
You can, but on a large list many people will not respond, and you pay for each message. Starting with a voice call shows who is interested, so the more expensive WhatsApp and RCS messages go mainly to people who listened longer or pressed a key.
How much can this save on a launch campaign?
It depends on your list and rates. In our worked example of 3,00,000 people at example rates, the interest-based approach cost ₹1,00,501 against ₹2,47,210 for sending everything to everyone, about 59% less. Your actual quote may differ.
Can I show many products in one message?
Yes. WhatsApp templates and RCS carousels can carry up to 10 videos or images. On RCS, each card can have its own button, so customers can browse a range of courses, packages or products and act on the one they like.
Can we run Instagram and WhatsApp Status ads as part of the launch?
Yes. Smart Growth AI manages Meta ads, including Instagram Reels, WhatsApp Status ads and lead form ads. People who listened 25 seconds or more, pressed a key or replied can be used to build retargeting audiences.
What about customers who have opted out?
They are kept out. Opt-out handling works on voice, SMS, WhatsApp and RCS, and an unsubscribe on one channel is respected on the others. Promotional campaigns also need consent and must follow TRAI and DLT rules.
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