OFFICIAL API BROADCASTS
WhatsApp Broadcast Campaigns on the Official API
Send approved WhatsApp messages with videos, buttons and payment links to your whole contact list, without risking a personal number or a ban.
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A WhatsApp broadcast campaign sends the same approved template message to many opted-in contacts at once using the Official WhatsApp Business API. With Smart Growth AI you can add images, videos, buttons and Razorpay payment links, personalise names, schedule sends and see who read or replied. Replies come into a shared team inbox, and leads go to your Google Sheet.
01
Official, not a workaround
Messages go through Meta's Official WhatsApp Business API with approved templates, not through personal numbers that can get blocked.
02
Rich messages that sell
Add a course video, a brochure PDF, quick-reply buttons or a Razorpay payment link so people can act right inside the chat.
03
Send to the right people
Pick segments by course, city or past response, so you are not paying to message people who have shown no interest.
What a WhatsApp broadcast is, and what it is not
A WhatsApp broadcast on the Official API lets your business send one approved message to a large list of people who have agreed to hear from you. Each person gets it as a private message from your verified business number. Replies come back to you one-to-one.
It is not the old trick of adding hundreds of numbers to a personal phone and hoping for the best. That route tends to end with a blocked number. The API route follows Meta's rules: templates are approved in advance, opt-in is respected, and your messaging limits grow as your quality stays healthy.
What you can put in a broadcast
- Text with personal touches, such as the student's or patient's name and the course or service they asked about
- Images and videos, for example a campus tour, a doctor's short explanation or a product demo
- Documents like brochures, fee structures or test price lists
- Buttons for quick replies ("Interested", "Call me later") or links to your site
- Razorpay payment links so a parent can pay a registration fee without leaving WhatsApp
How a typical broadcast runs
Before you send
We help you write the template and submit it for Meta approval. Approval is quicker when the wording is clear, honest and matches the category you choose. We also help you clean your list and set up the segments you want to send to.
On the day
You choose the template, the segment and the time. The platform sends the messages and tracks delivery, reads and replies. You can schedule for a time when your audience is likely to be free, such as early evening for parents.
After you send
Replies arrive in your shared team inbox, where a chatbot can handle common questions first and hand over to a person when needed. Interested people are saved to your Google Sheet. Anyone who opts out is removed from future sends automatically.
A note on cost
Every WhatsApp template message carries a Meta charge on top of the platform fee, so sending to a huge list adds up quickly. You can estimate your own numbers with our WhatsApp API cost calculator.
This is also why we often suggest not broadcasting to everyone. In the Smart Growth AI Campaign, WhatsApp is sent only to people who listened 25 seconds or more to a voice call. In our worked example of 3,00,000 students, that meant WhatsApp went to just 3,000 highly interested people instead of 1,00,000, and the overall campaign came to ₹1,00,501 instead of ₹2,47,210, about 59% less. These are example rates before GST, and your quote may differ, but the principle holds: send the expensive message to the interested people.
Keeping your number healthy
- Message people who have agreed to hear from you
- Keep templates useful, not just "Hi, offer!"
- Give an easy way to stop messages and respect it
- Watch your quality rating and slow down if blocks rise
We keep an eye on these with you, especially during the first few weeks.
Who uses broadcasts
Schools send admission and event updates to parents. Hospitals and labs announce health camps and packages. Lenders and insurers share renewal and offer messages. Online shops send launch and festive offers. If you are not on the Official API yet, see our WhatsApp Business API page, or book a demo and we will walk you through your first broadcast.
FAQ
Questions people ask
How many people can I send a WhatsApp broadcast to?
Meta sets a daily messaging limit for each business number, which starts lower and increases as you send good-quality messages. Smart Growth AI helps you plan sends within your current limit and grow it steadily by keeping your quality rating healthy.
Do broadcast messages need approval?
Yes. Any message that starts a conversation must use a template approved by Meta. We help you write templates that are clear and likely to be approved, and we resubmit with changes if one is rejected.
Can I add a payment link to a broadcast?
Yes. You can include a Razorpay payment link, for example for a registration fee, a test booking or an order. The person pays from their phone without leaving WhatsApp, and you see the payment in your Razorpay account.
What happens when someone replies to a broadcast?
Replies come into your shared team inbox. A chatbot can answer common questions first, then hand over to a team member. The contact's details and interest are also saved to your Google Sheet or CRM.
Can I stop sending to people who are not interested?
Yes. Anyone who opts out is removed from future campaigns. You can also build segments from past responses, so later broadcasts go to people who replied or tapped a button rather than the whole list.
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