LEADSQUARED
LeadSquared Integration for Admission and Sales Teams
Counsellors work their queue in LeadSquared. Smart Growth AI feeds it with leads already sorted by interest from voice, WhatsApp and RCS.
QUICK ANSWER
Smart Growth AI connects to LeadSquared through webhooks, API and our custom form API. Leads from voice campaigns, WhatsApp, RCS, SMS, website forms and Meta lead ads can be pushed into LeadSquared with source, course, city, listening duration and interest level, so counsellors can prioritise. It is a direct API setup, not a listed LeadSquared marketplace app.
01
Pre-sorted for counsellors
Leads arrive with listening time and key-press data, so counsellors can start with people who showed the most interest.
02
Fewer leads fall through
Every responder from every channel is pushed in automatically, instead of waiting for someone to upload a file.
03
Your stages stay intact
We send data into the fields and stages your team already uses in LeadSquared.
Built for teams that run on a counsellor queue
Many colleges, coaching institutes, overseas education consultants and loan teams in India use LeadSquared to manage counsellors and their daily queues. The CRM is good at tracking follow-ups. What it needs is a steady flow of leads that are actually worth following up.
Smart Growth AI provides that flow. Our campaigns reach large lists through voice, WhatsApp, RCS and SMS, sort people by how interested they seem, and push the responders into LeadSquared.
So you know exactly what you are getting: the connection is made through webhooks, API and our custom form API. We do not have an official LeadSquared marketplace app and are not a LeadSquared partner. We use the lead capture options available to your LeadSquared account.
What a counsellor sees
When a lead arrives from Smart Growth AI, it can carry:
- Student or customer name, parent name where relevant, mobile and city
- Course, group or product of interest from forms or chatbot answers
- Voice call listening duration and whether they pressed 1 or 2
- The channel that got the response: IVR, WhatsApp, RCS, SMS or a Meta form
- An interest level such as hot, highly interested or partially interested
That context matters. A counsellor calling someone who listened for 28 seconds and pressed 1 starts a very different conversation from a cold call.
How it works
Map the fields
We work with your LeadSquared admin to map our data to your lead fields, including any custom fields for course, campus or intake.
Set the rules
Decide which leads to push: every responder, or only those above a chosen interest level. Decide how repeat numbers should be handled.
Test and launch
We push test leads from each source, check them in LeadSquared, and then switch on live campaigns.
Working alongside the Smart Growth AI Campaign
The Smart Growth AI Campaign is designed for exactly the kind of high-volume admission drive LeadSquared users run. A short voice clip goes to the full list. Those who listen under 10 seconds get no paid follow-up. Those who listen 10 to 25 seconds get an RCS carousel. Those past 25 seconds get a WhatsApp template with course videos. Anyone who presses 1 is connected to a live agent straight away.
With LeadSquared connected, each group lands in your CRM tagged by interest. Counsellors work the hot list first, and the agent notification tells them which clip the person heard, so the conversation picks up where the call left off.
Helpful extras
- Use the counsellor follow-up automation to send WhatsApp reminders after a call.
- Keep the free Google Sheet as a summary view for management.
- Use the AI campaign report to compare cost per lead across campaigns.
Avoiding common mistakes
The most common problem we see is duplicate leads: the same student enquires through a Meta form, replies on WhatsApp and presses 1 on a call, and ends up as three records. Agree a matching rule, usually the mobile number, and decide whether later activity should update the existing lead. The second problem is too many fields. Send what counsellors actually use on a call, and keep the rest in the sheet or campaign report. Finally, decide who owns new leads before launch, so hot leads do not sit unassigned during a busy admission week.
Planning an admission season with LeadSquared? Book a demo and we will walk through the field mapping with your team.
FAQ
Questions people ask
Is Smart Growth AI an official LeadSquared integration?
No. We connect through webhooks, API and our custom form API, using the lead capture options in your LeadSquared account. We do not have a marketplace app and are not a LeadSquared partner, but the setup is done with your admin.
Can listening duration be saved in LeadSquared?
Yes. Listening duration, key pressed and interest level can be mapped to LeadSquared fields, usually custom fields that your admin creates first. This helps counsellors decide who to call first each morning.
Can I push only hot leads to LeadSquared?
Yes. You can choose to push every responder or only leads above a certain interest level, for example people who pressed 1 or listened past 25 seconds. The rest can stay in your Google Sheet.
Does this work for overseas education consultants?
Yes. Overseas education consultants often use LeadSquared to manage counsellors. Smart Growth AI can feed leads from voice, WhatsApp, RCS and Meta ads into it with country, course and intake answers from forms.
How long does setup take?
It depends on how many fields and sources you want to map and how quickly API access is granted. Our team handles the setup with your admin and tests every source before campaigns go live.
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