FOR AUTO DEALERSHIPS
Test-Drive Bookings and Service Reminders for Auto Dealers
Fill the test-drive calendar during launches and festive months, and bring owners back for periodic service, using voice, WhatsApp, RCS and SMS from one place.
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Smart Growth AI helps car and two-wheeler dealerships run test-drive campaigns and service reminders. A short voice clip about a model goes to your consented list, interested people get video carousels on RCS or WhatsApp, and those who press 1 reach a sales consultant. Workshops send service due reminders with slot booking, and every lead flows into your sheet or DMS via webhook.
01
Test drives booked, not just enquiries
Interested buyers pick a date and time on WhatsApp, choose showroom or home test drive, and get a reminder before the slot.
02
Workshop bays kept busy
Service due reminders by date or kilometres, with slot booking in chat and an RCS or SMS fallback for owners who miss WhatsApp.
03
Model videos to the right people
Walkaround and feature videos go only to people who listened to the clip, instead of the whole database.
Two revenue streams, one customer list
A dealership earns from new vehicle sales and from the workshop. Both depend on reaching the same database at the right moment. Before Navratri or Diwali, or when a facelift arrives, the sales floor wants test drives. Every month, the workshop wants owners due for their first free service, periodic service, or an insurance renewal visit.
Most dealers handle this with tele-callers working through spreadsheets. Smart Growth AI automates the reach and the sorting, so your consultants and service advisors spend their calls on people who are ready.
How a test-drive campaign works
- Voice clip: a 30-second message about the model, the variant line-up and the festive offer, played to your consented list of past enquiries and existing owners due for an upgrade.
- Callback SMS: everyone who answers gets your showroom number by SMS, so nobody loses it.
- Sorted by interest: short listens get nothing more. Partial listens receive an RCS carousel with walkaround videos and a "Book test drive" button. Full listens get a WhatsApp template with videos, variant highlights and slots.
- Press 1: the call connects to a sales consultant on the floor, who also gets a notification of who called and which clip they heard.
- Booking: the buyer picks a slot, showroom or home test drive, and it lands in your Google Sheet or DMS via webhook/API.
That is the Smart Growth AI Campaign applied to a showroom. It is designed to stop spending on people who are not in the market this season.
How service reminders work
Your workshop data, or a sheet export from your DMS, drives automatic reminders:
- Free service and periodic service due, by date or approximate kilometres.
- A slot booking flow on WhatsApp, with pick-up and drop requests where you offer them.
- Vehicle ready alerts with the invoice amount and a Razorpay payment link.
- Feedback request after delivery, so the service manager hears about problems before a public review does.
With the dynamic API chatbot, owners can ask "is my car ready?" and get the live job card status if your system offers an API.
Built for dealership teams
Sales
A shared WhatsApp inbox lets several consultants reply from one showroom number. Leads are assigned, and nothing depends on one person's personal phone.
Service
Advisors see bookings for the day in one sheet. Customers get reminders without someone calling each owner.
Marketing
Click-to-WhatsApp ads, Instagram Reels ads and Meta lead forms bring new enquiries in. People who engaged with a campaign can be retargeted. The AI campaign report shows cost per lead and which clip or template did better.
Old enquiries and lapsed owners
Every showroom has enquiries that never converted and owners who stopped visiting the workshop after the free services. A voice clip to these lists, followed by messages only to people who listened, is a low-effort way to find who is ready to come back, whether for an exchange offer or an overdue service.
Consent and fair messaging
Contact owners and enquirers who agreed to receive updates. Keep offer terms clear and as approved by your brand or OEM guidelines. Opt-outs are honoured on every channel, and SMS uses DLT-registered headers and templates.
Start with your next launch
Our team sets up your WhatsApp API number, builds the first test-drive and service flows with you, and is reachable on phone, a dedicated WhatsApp group and WhatsApp calls. Book a demo and bring a recent enquiry export.
FAQ
Questions people ask
How can a car dealer get more test-drive bookings?
Play a short model clip to a consented list, send walkaround videos only to people who listened, and let them book a test-drive slot on WhatsApp. Anyone who presses 1 is connected to a sales consultant immediately.
Can we send service due reminders automatically?
Yes. Reminders can be triggered from your workshop data by date or approximate kilometres. Owners book a slot in the WhatsApp chat, and undelivered reminders fall back to RCS and then SMS.
Does it work with our DMS?
Bookings and leads can be posted to your DMS or CRM via webhook/API, or to a free Google Sheet. If your system offers an API, the chatbot can also read job card status and reply to owners.
Is it useful for two-wheeler dealers too?
Yes. The same flows suit two-wheeler showrooms, especially festive test-drive campaigns and service reminders, where volumes are high and calling every owner by hand is hard for a small team.
Can multiple consultants use one WhatsApp number?
Yes. The shared team inbox lets several sales consultants and service advisors reply from one showroom number, with chats assigned so customers are not left waiting or answered twice. Each conversation keeps its full history, so whoever picks it up next has the context.
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