Candidate Outreach for Recruitment Agencies and Job Portals

The volume problem in hiring

A staffing firm filling 50 delivery, BPO or retail roles in a week might need to contact thousands of candidates. Recruiters spend most of the day on calls that go unanswered or reach people who already took another job. Candidates who do want the role miss the call, and by the time someone calls again, the drive is over.

For blue-collar and entry-level hiring especially, a voice call and a WhatsApp message work better than email. Smart Growth AI combines both.

How candidate outreach works

Announce the role by voice

A 30-second clip covers the role, city, shift, and how to apply. It can be recorded in Hindi, Kannada, Tamil or any language your candidates prefer. It plays to your consented candidate database. Everyone who answers gets an SMS with the recruiter's number.

Send details only to interested candidates

• Short listens are not followed up, so you are not paying for messages that go nowhere.
• Partial listens get an RCS card with the job summary and an Apply button.
• Full listens get a WhatsApp template with the job description, a short video about the workplace if you have one, and a link to a WhatsApp form.
• Anyone who presses 1 is put through to a recruiter via live agent transfer, and the recruiter is notified who called and which role clip they heard.

Collect applications

The WhatsApp form asks for what you need to shortlist: current location, experience, qualification, expected salary, notice period, two-wheeler and licence where relevant. The custom form API posts each application to your ATS, or into a Google Sheet for smaller teams.

Schedule and remind

Shortlisted candidates get an interview slot on WhatsApp, with the address, location pin, documents to carry and the contact person's name. A reminder goes out the day before and the morning of the interview. Candidates who cannot make it reschedule in the chat.

For job portals

Job portals can use the same tools at a larger scale: job alerts to candidates who subscribed, profile completion nudges, and application status updates. The dynamic API chatbot can fetch a candidate's application status from your system and reply instantly. Employer-side, you can send reminders to recruiters about pending profiles.

Walk-in drives and mass hiring

For a walk-in drive, run the Smart Growth AI Campaign a few days before. The voice clip announces the drive, interested candidates get the venue and timings on WhatsApp, and reminders go out on the day. The AI campaign report shows cost per interested candidate and which clip worked better, so the next drive is better planned.

Keep your database warm

A candidate who was not right for one role may suit the next. Opted-in candidates can receive occasional alerts for matching openings, and people who engaged with earlier campaigns can be reached first. Over time, your database becomes a list of people who respond, not just a list of numbers.

Respect candidates' time and data

Only contact candidates who registered with you or agreed to receive job updates. Be clear about the employer and the role, never ask candidates to pay a fee in your templates, and keep personal data limited to what you need. Every channel includes an opt-out, applied across voice, SMS, WhatsApp and RCS. SMS uses DLT-registered templates.

Set up with a real team

We do the onboarding with you, from WhatsApp API setup to your first campaign, and you can reach us by phone, a dedicated WhatsApp group or WhatsApp call. Book a demo with an opening you are hiring for right now.